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2025 is closer than you think! In some parts of the world, they already start playing Christmas songs and setting up decorations. It reminds people to begin planning for their holidays – but there’s plenty of time to prepare for other things too.
Like next year’s SEO.
Begin your preparations with the full SEO 2025 guide>>>
It’s constantly evolving. But however it may look like today or tomorrow, SEO is inescapable.
As long as you have even one website, you will need to keep up with the times and optimize it accordingly. Especially if it makes you money.
Even the most successful folks look down and see countless challengers plotting to one-up them. And if you aren’t there yet, then you are one of those challengers.
Sometimes, you may feel lost in this never-ending race to the top. Even when you think you know what you are doing, you just aren’t getting the results you want! Who can’t relate?
But the beauty – and the curse – of SEO is that there’s always something you haven’t tried yet. Something that can positively influence your rankings and revenue.
SEO isn’t easy, but it’s easier than most people think. Despite Google’s best efforts to make it more demanding, the SEO community never falls behind – and so we present you this SEO guide for 2025.
Its objective: to make your site more visible in search and more profitable.
Keywords are the foundation of SEO. Although content is king, keywords come first: they decide what sorts of users will find you in search. And since you want to be found by the right users, you’d better choose your keywords wisely.
What kind of keywords are good for your site?
In non-SEO terms, it means lots of people type those keywords into search bars. A few hundred searches per month is good, but going higher is always encouraged. The more, the better.
The relationship between a site owner and the users works like any business transaction: if you don’t offer them what they want, they won’t take it.
It’s like buying new shoes. If you are an adult with a size 7.5, you are not going to buy children’s shoes (not for yourself, anyway). And looking for generic shoes without anything specific in mind will take you forever to find what you really need.
Keywords are much the same. If you have an online store where you sell shoes, then a product page optimized for the keyword “shoes for women size 7.5” will do a much better job than one saying “shoes for women” or even just “shoes.” Bottom line: use keywords which describe precisely what your target audience wants to find.
High competition for a keyword means many other sites are already ranking for it – and beating them all won’t be easy. But pretty much every keyword has a less competitive version. You just need to find and use it.
How do you find keywords which match all these criteria?
For search intent, you must know your target audience and their needs really well, and then use your best judgment. Other factors can be represented in numbers, and that’s where SEO tools come in, such as WebCEO’s Keyword Suggestions tool.
Do you have any keyword ideas of your own? Enter them in the field and press Search. The tool will generate a table of related keywords, and then you just pick the most promising ones.
Got your keywords? Great. Now, you need to make sure you are using them well.
For maximum effectiveness, your site pages must have keywords in these places:
Scan your site pages with WebCEO’s Landing Page SEO tool to check the state of your keyword placement.
If the tool finds any spaces that could be filled with keywords, do it and run another scan afterward. Instant improvement before your eyes!
One more thing: while having keywords is a must, avoid going overboard with them. One set of related keywords per page, or even one keyword per page is usually enough. Then weave the keywords into your text in a natural-sounding way. The gold standard for content is normally written text with helpful information.
It’s easy to turn your website into a poorly interlinked mess if you don’t know what you are doing.
When you do know what you are doing, you can help your most important pages receive a significant ranking boost – just by placing links correctly.
Your users will appreciate it, too. Who doesn’t like having all the content they need at their fingertips?
So here’s the recipe for an optimal site structure:
But to use links on your site like a pro, you want to know exactly how much authority your web pages have. And you can find out with the right SEO tools.
Scan your site with WebCEO’s Internal Links tool to get this information.
This tool will reveal the pages with the highest amount of link juice. Proceed to share it with your most valuable pages just by linking to them from those high-authority pages.
This practice is at its most effective when the interlinked pages are related to each other through their topics – in other words, when they form a topic cluster. For example, a page about the best toothbrushes and another about the best toothpastes. It’s natural to link the two together, so a slight ranking boost to both is guaranteed.
How long is too long? Five seconds may not seem like much, but if that’s how long it takes your page to load, most users will have already left.
People hate slow loading pages. People hate waiting in general. Whatever the place or the website, everybody wants to be serviced without delay.
And Google concurs. That’s why site loading speed is a major ranking factor, one you absolutely must not neglect.
And it’s one of the easiest ones to improve, too!
First, scan your site with WebCEO’s Speed Optimization tool.
Not only it measures your pages’ loading speed and Core Web Vitals, it also offers constructive criticism by detecting what’s slowing your website down. Just follow the tips from the report and watch your website soar.
And remember to be on constant alert for any slow loading site pages. Set the Speed Optimization tool to send you regular reports, and if you find a page that’s dragging its feet, help it take off.
Nothing is perfect, not even the best website in the world. Things break, errors appear. But no self-respecting site owner will let things stay broken – that’s recipe for losing your customers!
You are better than that, too. Scan your site for errors now with WebCEO’s Technical Audit tool.
This tool detects all kinds of hiccups, from broken links to more serious issues like server errors. Look upon your report and do not despair. It’s merely a list of fixable things.
You can solve those problems yourself or send the report to your site admin and let them handle it. After the job is done, rescan your site and generate another report showing the drop in errors. Your client will love it.
And yes, the Technical Audit tool can also send automated scheduled reports.
What do you think is the number one ranking factor? Which one of them can give you the highest ranking boost?
The hint is right there in the heading above. That’s right: backlinks.
Links from other sites pointing to yours. If your site isn’t on Google’s #1 page, then lack of good backlinks is most likely why (assuming everything else is okay).
To see if you have a backlink problem, you need to check the current state of your link profile.
How can you do that? Scan your site with WebCEO’s Backlink Checker.
What should you be looking for there?
Knowing the state of your link profile opens two different paths to improving it: link building and link detoxification. Let’s start with the former.
If you want to gain new backlinks and increase your site rankings, you’ll want to do some link building.
Which sites give the best backlinks?
And the closer they fit these criteria, the harder it will be to land your backlinks there. Those sites have high standards.
Link building is a whole challenge of its own – but there are plenty of good strategies for that.
To name but a few:
And we strongly encourage you to try out even more. You may find some of the link building strategies easier or more effective than others.
You bet it’s just the beginning. Do you want to take up even more SEO techniques to start preparing for 2025?
Good news: the full SEO guide is exclusively available to WebCEO users in PDF format, and it’s completely free. Download it now and get a head start on your competitors!
The opinions expressed in this article are the sponsor’s own.